Market Strategy & Business Development Solutions

Since launching a consulting practice in 2005, I have worked with many emerging communications entrepreneurs and provided their companies with the go-to-market solutions, offer positioning strategies and tactical business development services required to drive their growth.

My Services Include:

• Market Development: Strategic/Tactical services that include Market Selection, Offer Positioning, Packaging, Channel Strategy & Sales Tools development.
• Interim Marketing/BizDev Executive: Fill part-time or interim executive roles to define and drive revenue strategies forward.
• ‘Grey Hair’ Support: Deliver timely strategic support and advice.

Some Client Feedback:

‘Larry is a top notch and seasoned market facing executive. In our many challenges in turning around and restarting the growth of a global voice services business, he demonstrated thoughtful and analytical maturity backed up with a bias for action. In addition, the network of people that Larry can access and deliver brings great value to solving the problem at hand.’ Peter Diedrich, Former Mobivx CEO

‘While I have worked with numerous marketing and sales professionals over 30 years in the technology industry, Larry Lisser is clearly in a class of his own.  Larry’s assistance in product positioning, channel development and marketing were instrumental in both our product launch and the successful funding of our entity.  I cannot recommend Larry’s services enough to firms in need of marketing, channel development and sales assistance.’ Irv Shapiro, CEO

‘Larry found us at the right time.  As a young, high growth company we were focused primarily in customer acquisition and satisfaction. We knew we had to build our channels but did not yet have the in-house expertise to do it. Larry  filled the gap, simplifying our partner messaging and stabilizing our quickly expanding affiliate channel, among other things. By the time we found the right full-time team, we were well on our way.’ Siamak Taghaddos, CEO